GUMagazine

GUMagazine

Context

Glasgow University Magazine

Year

2024

Type

Communication Design · Visual Identity

Role

Communication Designer

The Project

Full communication design for Glasgow University Magazine, covering visual identity, event communication, social media, and cross-brand collaboration. The scope ran from edition launch to recruitment, from party poster to contributor newsletter, across print, digital, and event formats.

The Scope

Event posters (Transience Launch Party at Exit Glasgow), Satiate edition promotional materials, recruitment poster for graphic designer, Satiate launch dinner party invite, contributor meeting promotions, social media campaign materials, and cross-brand collaboration with Subcity Radio.

Reflection

What I Learned

Communication design at GUM taught me how to hold a consistent visual identity across wildly different outputs: from a club night poster to a hand-drawn dinner invite to a cross-brand collaboration with a radio station. The challenge was never making each piece look the same; it was making each piece feel like it came from the same place. That means understanding what a brand actually is beneath its surface rules: its tone, its audience, its register in different contexts. Working at the pace a student magazine runs at, fast, reactive, and always for a real deadline with a real venue or a real edition, sharpened the discipline of designing under constraint without losing intent. GUMagazine, Communication Designer, 2024.

What I Learned

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